Shopify vs Webflow Ecommerce: Which Ecommerce Platform Should You Pick?

Shopify Vs. Webflow Ecommerce


In this post we're going to compare two of the most popular ecommerce platforms, Shopify and Webflow Ecommerce, their advantages and disadvantages so that you get decide which platform suits your business the best. Both platforms are great, but in some situations one platform may be a better option than the other, so that'll depend on what you're after.

What is Shopify?

Shopify is the largest and the most popular ecommerce platform on the market. It allows you to setup and publish your online store without needing any technical knowledge. You can customize your website with templates, upload product photos and description, talk about your business, manage customers orders, and whole suit of features across the pipeline to manage the entire ecommerce business. While this seems like an obvious choice for starting an online ecommerce business, there are some things you may want to take into consideration.

Pros of Shopify

  • Built specifically for ecommerce websites
  • Suitable for large catalog stores
  • Easy to use and navigate
  • TONS of ecommerce features
  • Marketplace to install apps

Cons of Shopify

  • Limited website design control
  • Custom theme only by coding
  • Limited blogging features
  • Apps cause bloatware & site slowdown

Webflow Homepage

What is Webflow Ecommerce?

Webflow is a website design and development platform to build fully custom websites from scratch without relying on templates and without knowing how to code. You have full control over the look of a website down to every pixel, animation and interaction. The platform is similar to Wix like as drag and dropping elements on a visual canvas, but Webflow takes it a step further to allow full customization of every element. Despite Webflow being launched in 2016, which is newer than the bigger players like Wordpress and Wix, its very capable of building advanced websites and does it even better in a lot of areas, hence why it got so popular and used by major companies like Dell, HelloSign, Upwork, and couple of others.

Unlike Shopify that is made purely for ecommerce purposes, Webflow is a versatile platform that works for any type of website, and it has its a feature called Webflow Ecommerce that lets you sell products on your website.

Pros of Webflow Ecommerce

  • Full website design customization
  • Customized product pages
  • No coding knowledge required
  • No limitations due to templates
  • Generates very clean code
  • Websites load very fast

Cons of Webflow Ecommerce

  • Not suitable for large & complex stores
  • No built-in advanced analytics
  • No online store customer account (to be released)
  • Can't fully customize emails (to be released)
  • Deeper learning curve

When to use Shopify?

If you're looking to build just a pure ecommerce website that doesn't involve a lot of technical work, then pick Shopify. This ecommerce platform has been in the industry for a much longer time which gave it the time to integrate a ton of features that streamlined the entire online store process for business owners, so its very rich in ecommerce features but easy to use at the same time. Its also a lot works better for stores with large number of products and categories because it has multi-layer product filtering features. Overall, this platform makes it very easy for anyone to setup an online in just a few hours or even minutes of work, and it works for businesses from selling a single product to business with complex supply chains.

When to use Webflow Ecommerce?

If the design of your website is very important for your brand and you don't want to make it look like a template was used, then pick Webflow. You'll be able to design the website from complete scratch exactly the way you want it to be without any coding, however this does have a deeper learning curve than Shopify. Additionally, Webflow Ecommerce is great for boutique stores with small-medium catalog while having the ability to integrate other things alongside their ecommerce business on the same site.


It came to a conclusion that Shopify is a full ecommerce platform built specifically for online stores, and Webflow has the ability to fully customize the look of a website while having an decent ecommerce feature but not as superior in terms of ecommerce features compared to Shopify. At the end of the day, it all boils down what factors are important to you, and hopefully you got a better idea of the difference between the two platforms.

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