Tips for Generating Real Estate Leads on Your Website

Real Estate Residential Property

If you're in the business of real estate, then generating leads is essential to your success. And one of the best ways to generate leads is through a website. By creating a website that is optimized for lead generation, you can attract more prospects and convert them into leads.


1. Use keyword-rich titles and descriptions.

If you want to generate real estate leads from your website, then it's important to use keyword-rich titles and descriptions. By including relevant keywords, you can attract prospects who are searching for what you have to offer. And the more people you can attract, the more leads you're likely to generate.

Speaking of keyword-rich content, we highly recommend using a keyword research tool to give you insights into what keywords are people typing in the search bar, how competitive those keywords are to rank on the first page, and a bunch of other useful metrics to make an informed decision on what keywords you should include on your website.

There are many keyword research tools available, both free and paid. However, considering how brutally competitive it is to rank your website on the first page of the search results, it's crucial to use the tools that can help you get there, and for that reason, we highly recommend and believe that Ahrefs is THE best option out there, but don't take our word for it, see how Ahrefs compares to competitors. They also have a free version of their platform (which is pretty good as a start) and free informative videos to get your foot into the door before committing to a paid subscription plan.


2. Optimize your website for search engines.

Another way to generate leads from your website is to optimize it for search engines. By ranking high in search engine results, you can attract more prospects who are interested in what you have to offer. And by using effective SEO techniques, you can improve your website's visibility and reach a larger audience. One of the ways was mentioned in Tip #1, which is to use keyword research tools.


The other ways to optimize your website for search engines (aka SEO):


Website is mobile-friendly:

With the majority of people using their phones to browse the internet, your website must be mobile-friendly. If it's not, you're likely to lose potential leads who will quickly move on to another website that is easier to use on their phone.

To check if your website is mobile-friendly or not, you can use Google's Mobile-Friendly Test.


Fast and secure domain hosting:

Hosting a domain with a domain provider that is fast and secure (has SSL certification). We recommend Google Domains for its performance, ease of use, and security.


Fast and secure website hosting:

Hosting a website (it's separate from domain hosting) on a website builder platform that has proper Search Engine Optimization (SEO) tools and best practices built into the platform. The popular platforms that you may know about such as WordPress, WIX, Squarespace, and a few others do a decent job implementing SEO features.

At Compile Marketing, we use Webflow to build custom websites that give us robust development and SEO controls for our clients' websites. We've written a post about what is Webflow and how it compares to the competition.


Compress images file sizes:

Aim to keep your images file sizes under 200kb per image. Uncompressed images will drastically slow down a website and lead to poor user experience, which in result will likely hurt your site's ranking on Google. Use TinyPNG or export your images in lower quality in Adobe Photoshop using the file export feature for more control over the compression quality. Make sure your images are in JPEG or WebP format unless you require a transparent image overlayed on a background that works better with PNG (but heavier in file size).


Keep integrated site plugins/apps to a minimum:

One of the quickest ways to slow down your website and tank your SEO ranking is by having too many integrated site plugins/apps. Keep the number of plugins you're using on your website to a minimum, and make sure they're all updated regularly with the latest security patches.



3. Create compelling content that addresses your prospects' needs and concerns.

It's important to create compelling content that addresses your real estate prospects' needs and concerns. By providing valuable information that helps solve your prospects' problems, you can build trust and credibility. And the more trust and credibility you build, the more likely prospects are to contact you.


Some tips on creating compelling content:

  • Include informational/entertainment videos with you in it (builds trust)
  • Write blog content on the site that people on Google search for
  • Avoid generic stock photos. Try including relevant images or hire a photographer.
  • Have an FAQ section that addresses common questions
  • Your website should tell a story not just a sales script.


4. Include a strong call to action on every page.

To generate leads from your website, you need to include a strong call to action on every page. This call to action should encourage visitors to take the next step, whether that's contacting you for more information, requesting a consultation, or downloading a white paper or e-book. By making it easy for prospects to take the next step, you're more likely to convert them into leads.


5. Use lead capture forms to collect contact information from prospects.

Lead capture forms are an essential tool for generating leads from your website. By including a lead capture form on your website, you can collect contact information from prospects who are interested in what you have to offer. This contact information can then be used to follow up with prospects and convert them into leads.

Pretty much every website platform has its built-in contact form. However, if you're using a CRM, then perhaps you can embed the CRM's contact form code on the site or use Zapier to send data from the site to the software(s) of your choice.


6. Consider using paid online advertising to generate leads from your website.

If you don't have a lot of time to work on your website's SEO efforts which can take months or even years to see the returns (but they're passive), then paid advertising is another great way to generate leads from your website. By targeting relevant keywords, you can attract prospects who are interested in what you have to offer. And by using effective ad copy and graphics, you can convince these prospects to contact you for more information.

Google Ads, Facebook/Instagram Ads are great advertising platforms that have powerful advertising tools that you can leverage to bring in real estate clients.


7. Use social media to generate leads from your website.

Sharing valuable content and promoting your business on social media networks, can attract more prospects who are interested in what you have to offer. And by using effective social media marketing techniques, you can reach a larger audience and generate more leads.


8. Use retargeting to generate leads from your website.

By placing a retargeting pixel on your website, you can collect information about visitors who come to your site. This information can then be used to show targeted ads to these prospects, and convince them to contact you for more information.


9. Use lead magnets to generate leads from your website.

Offering something of value in exchange for contact information can convince prospects to give you their information. And by using effective lead magnets, you can attract more prospects and convert them into leads.


10. Hire a digital marketing company

One of the best ways to generate leads from your website is to hire a marketing company that specializes in generating leads for real estate businesses. These companies have the experience and expertise necessary to help you attract more prospects and convert them into leads. And by working with a reputable marketing company, you can be sure that you're getting the best possible results and save yourself a lot of time and money from doing it yourself or implementing a marketing team within your company (which is costly & time-consuming).


Conclusion

Generating leads is essential for any business in the real estate industry. And one of the best ways to generate leads is through a website. By following the tips outlined in this post, you can create a website that is optimized for lead generation and attract more prospects who are interested in what you have to offer. So if you're looking for ways to generate more leads for your business, be sure to implement these tips on your website today.

And if you want even more help with generating leads from your website, then be sure to contact a digital marketing company that specializes in lead generation for real estate businesses. With their help, you can take your website's lead generation efforts to the next level and attract even more prospects who are interested in your business.

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