Optimization Strategies for Increasing Website Conversions
If you want to increase website conversions and generate more revenue for your business, then you need to focus on conversion rate optimization. Traffic is important, but it's also very easy to get website visitors that don't convert into customers. In this blog post we will discuss some strategies that will help optimize your website conversion rates.
You need to have a website that looks professional; this is the first step towards converting website visitors into customers. If your website has spelling mistakes or bad grammar, then you will lose readers quickly (and likely turn them off from buying anything), so make sure it's well-written!
The next thing you want to do with your website content is put yourself in the shoes of every customer who lands on your page. Ask yourself what they are looking for? What questions could be going through their minds? Answer these questions on your website by writing useful blog posts, giving advice and including testimonials/comments from past satisfied clients if possible! Include keywords when discussing how people can solve their problems, but don't go overboard; you want to sound natural and not like people are reading a sales pitch.
Remember: website visitors can get information elsewhere so your website needs to be informative, useful and "trustworthy" (i.e., include testimonials/reviews).
You want to have a clear structure that is easy to follow and understand while also providing all of the information customers need in order to complete their given task. It's important you don't overwhelm people with an overload of text because this will make it appear cluttered and like your website isn't trustworthy; i.e., what are they hiding? Write conversational blog posts/content using keywords throughout them so search engines know exactly which terms relate back to each page but sound natural when read... Don't go overboard though! Google penalizes websites for having "key stuffing" on every page - meaning that they are trying to stuff as many keywords into the website content as possible. It's not natural and doesn't make sense... Write blog posts/content that sounds right!
We recommend you checkout Grammarly to help you avoid making grammar and punctuation mistakes to make your copywriting look top notch.
Optimize the website pages by including relevant keywords throughout them in blog posts or meta data. This tells search engines what your page is about and will influence how high it ranks on Google's first results page for certain searches! Also optimize images where possible as this will help with increasing website conversions too! Make sure that all of these keywords relate back to the main purpose of the website - helping customers find solutions to problems that your website solves.
While there are a lot of paid and advanced keyword tools, as a beginner we recommend using Google's own Keyword Planner to get some insights on different types of keywords in terms of traffic and competition for a certain keyword.
Easy to Navigate
Your website should be easy to use and navigate for customers, which means you want it to look nice but also keep things simple! On-page elements such as the menu or search bar need to be easily accessible; if people can't find what they are looking for straight away then they will likely leave - never even considering purchasing anything from you. The same goes with page loading times too! If a customer has to wait more than five seconds before seeing something appear on their screen, chances are they'll hit the back button and go elsewhere quickly because waiting sucks and this will send a bad signal to Google which may potentially hurt your website ranking on Google search results.
Keep things simple by putting buttons/links in logical places so customers always know where they're going next; even if there are multiple pages that users will want to navigate through ensure these links exist somewhere easily accessible with minimal scrolling required!
Call to actions
Call to actions are one of the most important on-page elements that you need to optimize for increasing website conversions! These tell users exactly what they should do next in order to complete a given task, such as purchasing a product or filling out their email address for more information about your services/products. You want these CTAs to be noticeable enough so people see them but not too intrusive either - if it's distracting from other content then it won't work very well... Make sure it stands out with contrasting colors and makes sense; i.e., is there actually something that someone would click on? If yes, go ahead and use it! Test different types of CTA buttons to see which performs best because it can vary depending on the website you are promoting.
Website design is incredibly important for increasing website conversions because this will make a huge difference in whether or not people decide to stay on your website and buy from you... If it looks like something that's been thrown together then they'll likely assume the same about what you're selling too which means they won't trust anything nor want to purchase anything. Make sure everything is neat and tidy with clean lines so nothing appears messy - if there are images of products try having these be big enough where customers can see them clearly rather than tiny; most people don't have super strong eyesight anymore so even if something has great quality a small size makes things appear bad... Bigger is always better!
If you want to take it a step further, you can use Webflow to build a custom website instead of using cookie cutter templates that offer little customization. We've explained the pros and cons on a different post, so check that out as well.
Don't forget to optimize your website for mobile devices as well - a lot of people are now using their phones to search online so it's very important that you have a website that works on all types of platforms; if this means creating two separate websites then do so in order to ensure maximum conversions from the get-go. You can still add your blog posts/content and long-form content into both sites but make sure everything else is optimized and tailored towards smaller screens such as those found on cellphones... Create an amazing website experience where customers don't feel like they're sacrificing quality or speed just because they chose not to use a computer instead!
Use Google's Pagespeed Insights tool to get a benchmark of how well your website page loading speed performs on desktop and mobile screens.
You've got this website design stuff down now! You should have all of the information you need to optimize your website and make it look amazing so that customers will want to complete their given task upon visiting; they'll feel as though you're trustworthy, worth doing business with, and even enjoy working with you. The more people who visit your website means the higher chance there is for conversions... And remember: don't forget about mobile optimization either because most people are using these devices nowadays instead of computers!