How to Speed Up Your Website: Tips to Make Your Site Load Faster

Tips to Make Your Site Load Faster

We've all been there. We're browsing the internet, looking for information or just wasting time, when all of a sudden the website we're on takes forever to load. Sometimes it's so slow that we just give up and go somewhere else. This is not only frustrating for us as users, but it can also be bad for business. A slow website means fewer conversions and lower profits. In this blog post, we will discuss ways to speed up your website and make sure your visitors stay on your site longer!


1. Optimize images

Images are often the biggest culprit when it comes to slow loading times. Make sure you're using images that are the right size for your website and that have been optimized for the web.


Reduce file size:

You can do this in Adobe Photoshop (or other image editing programs) under File > Export, and then export as JPEG with a file size that should be less than 200kb. Use PNG only if your images require transparency because PNG formats have much bigger file sizes due to the higher quality and transparency effect. You can also use TinyPNG's website if you don't need the compression quality controls that are offered with image editing programs like Photoshop.


Enable Lazy Loading:

Lazy loading is when images are not loaded until they appear in the viewport (the visible part of the screen). This means that images below the fold (the area of the screen that you have to scroll down to see) are not loaded until you scroll down. This can help speed up loading times because the browser doesn't have to load all the images at once.


If you're not using images, make sure to remove any unused image files from your website's code/storage. This will help speed up loading times as well.

2. Reduce animations

While animations and videos can be great for your website, they also tend to add a lot of extra weight that can slow down loading times. If you have any unnecessary animations or videos on your site, remove them or replace them with static images.

If you must use animation or video, try to keep the file size as small as possible. You can do this by compressing the files using a program like Handbrake or Adobe Premiere Pro.


3. Avoid extra site apps/plugins

Site apps and plugins can be very helpful, but they can slow your website significantly, which leads to users leaving your site for taking too long, which results in an unpleasant user experience and potentially hurt your SEO ranking because of that.

If you must use an app or plugin, make sure it is well-coded and up-to-date. Outdated or poorly coded apps and plugins can often be the cause of slow loading times and can also leave security vulnerabilities on your site if they're not updated.


4. Choose simple Fonts

While you want your website to look nice, using too many different fonts or font weights can add extra time to loading times. Try to limit the number of different fonts you use on your website and stick to simple, web-safe fonts like Arial, Times New Roman, or Verdana.


5. Use a content delivery network (CDN)

A CDN is a network of servers that deliver content to users based on their geographic location. This means that your website will load faster for users who are closer to the server that is hosting your site.

You can set up a CDN by using a service like Cloudflare or Amazon CloudFront. A lot of website builder platforms have CDN integrated into their web hosting. We use Webflow as our website builder platform because their websites are built on efficient code and their websites are hosted on Amazon Web Services (AWS), which provides superior site speeds.


6. Minimize your HTML, CSS, and JavaScript files.


Your website's code is what tells the browser how to display your site. The more code there is, the longer it will take for the browser to load your site. Website builder platforms have a feature where you can enable the option for minimizing HTML, CSS, and JavaScript files. Otherwise, you're likely going to need to use a plugin for that.


7. Leverage browser caching

When a user visits your website, their browser will download all of the files it needs to display your site. This includes things like your HTML, CSS, JavaScript, and images. Once the user has visited your site, their browser will save (or cache) these files so that the next time they visit your site, the browser can load the cached version of your site instead of having to download all of the files again. This can speed up loading times significantly. Your website builder platform should have documentation on how to achieve it.


Conclusion

By following the tips above, you can speed up your website significantly and improve the user experience for your visitors. A faster website can also lead to better SEO results because search engines take loading times into account when ranking websites, and leads to much higher conversion rates.

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