How to Generate Leads Online without Spending on Advertising

Generating Online Leads


In the past, companies had to spend lots of money on advertising in order generate leads. There were limited ways for them to generate leads online and generate a return on their investment. These days, there are many different ways that businesses can generate leads through their website or blog without spending anything! In this article we will discuss how you can generate more revenue by building your own list of prospects and then converting these prospects into clients using your website.

Downsides of paid advertising

Assuming that you're starting from scratch, paid advertising is a quick way to generate leads however the second the ads are turned off, you'll likely see little to no leads coming in, so its not sustainable. While we do recommend using paid advertising, its still more important for your business to have streamlined processes and foundation that brings the leads into your business on automation which we'll go into detail in the next paragraph.

Have an optimized website

The keyword here is "optimized", so just because your business has a website it doesn't mean it'll bring you leads, because a website has to be built in a way that shows authority. The better the design and structure of your site, the more likely people will want to sign-up or contact you. In order to make sure that every page on your website is designed with conversions in mind (generating a list), check out this article - Optimization Strategies for Increasing Website Conversions.

Website optimization tips:

  • Have clear titles and descriptions that explain exactly what you do
  • Break up the long paragraphs so its easier to read
  • Compress the image sizes so the page loads faster
  • Show testimonials
  • Display images of people (builds trust)
  • Make it easy for users to contact you

Publishing Content

Blogging is another great way to generate leads through your website. There are many different types of content that can generate more traffic and conversions on a website, but for the purpose of this article we will focus specifically on blog posts. Blogging regularly allows you to generate fresh content, build authority in your niche, and establish yourself as an expert in what you do! This creates trust with potential clients by showing them that you know what you're talking about when it comes to those products or services they want/need.

Additionally, posting strategic high quality content regularly will push your website higher in the search results when someone searches for services/products that your business offers.

Sharing on social platforms

When you generate a blog post (or any piece of content) that is valuable to your target audience, sharing it on social media can bring more traffic and generate leads! Make sure that all of the links are going to lead people back to your website's contact page or sign-up form. This way you know that those who are interested in what you have to offer will be able to get information about how they can work with you.

Places to share your content:

  • Joining Facebook groups
  • LinkedIn groups
  • Uploading videos on YouTube
  • Answering questions on Quora
  • Researching niche community websites


The possibilities of generating leads online are endless. While there is no one-size-fits all approach to generate more traffic and generate a return on your investment, you can start by creating an optimized website that speaks directly to the customer's needs/wants, publishing content regularly (blog posts), and sharing those posts via social media platforms.

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