December 22, 2023

Webflow Ecommerce vs Shopify: Ecommerce Platform Comparison

Webflow Ecommerce vs Shopify: Ecommerce Platform Comparison

In this post we’ll compare Shopify and Webflow, two of the most powerful website builder platforms to sell online. We’ll explain what each platform is, the advantages, disadvantages, and what each platform is best suited for.

What is Shopify?

Shopify is the most popular ecommerce platform on the market, It allows you to build an online store without any technical knowledge. The company was founded in 2004 and today it has millions of merchants selling in over 170 countries through their platform, from small businesses to the largest brands in the world, such as GymShark, Sennheiser, Staples, Fitbit, Whole Foods, you name it.

Shopify is not just an ecommerce platform to sell products. Thanks to its large app marketplace, it can become a very powerful tool to manage all sorts of things such as social media, advertising campaigns, email marketing, customer support, manage a brick and mortar store, and everything in between.

Pros of Shopify

  • All-in-one ecommerce platform
  • Upload unlimited products
  • Built for both small & large businesses
  • Easy to use and scale
  • Extensive library of integrations
  • Seamless integrations with apps
  • Streamlined shipping & fullfillment
  • Built-in CRM for store management
  • Wide range of payment processors
  • POS systems compatibility

Cons of Shopify

  • Limited design features
  • Limited SEO controls
  • Coding required for custom design
  • Limited blogging features
  • Apps cause bloatware & slowdown

What is Webflow?

Webflow is a web development platform to build fully custom websites from scratch without  knowing how to code. You have full control over the look of a website down to every pixel, animation and interaction. Similar to Shopify, Webflow also has a drag and drop functionality for placing elements on the canvas, but with a lot more customization.

Webflow was launched in 2016, but its own ecommerce feature, Webflow Ecommerce, was launched later in 2018, so its not as developed as Shopify yet in terms of ecommerce features specifically, but Webflow has a big advantage over Shopify when it comes to designing a custom ecommerce website.

Pros of Webflow Ecommerce

  • Full website design customization
  • No coding required
  • No limitations from templates
  • Advanced SEO controls
  • Customizable CMS

Cons of Webflow Ecommerce

  • Not suitable for large catalog stores
  • Limited to 15,000 products
  • No built-in ecommerce CRM
  • Deeper learning curve

When to use Shopify?

If you're looking to build just a strong ecommerce website that doesn't involve a lot of technical work, then pick Shopify. This ecommerce platform has been in the industry for a much longer time which gave it the time to integrate a ton of features that streamlined the entire online store process for business owners, so its very rich in ecommerce features but easy to use at the same time.

Overall, this platform makes it very easy for anyone to setup an online in just a few hours or even minutes of work, and it works for businesses from selling a single product to business with complex supply chains. ‍ ‍

When to use Webflow Ecommerce?

If the design of your website is very important for your brand and you don't want to make it look like a template was used, then pick Webflow. You'll be able to design the website from complete scratch exactly the way you want it to be without any coding, however this does have a deeper learning curve than Shopify. Webflow Ecommerce is great for boutique stores with small-medium catalog while having the ability to integrate other things alongside their ecommerce business on the same site. ‍ ‍


It came to a conclusion that Shopify is a full ecommerce platform built specifically for online stores, and Webflow has the ability to fully customize the look of a website with basic ecommerce features but not as advanced as Shopify. At the end of the day, it all boils down what factors are important to you, and hopefully you got a better idea of the difference between the two platforms.